Projects
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Quizlet
Partnered with senior product leaders to ensure their product decisions were aligned with driving student learning outcomes, helping them to build more engaging and effective learning experiences.
This included a product audit on current motivation and gamification elements in Quizlet, competitive analysis, developing a strategic plan for gamification and motivation, and updating the strategic plan for Quizlet’s game portfolio.
Quizlet is a learning company where 50 million students ask over 1 billion questions each week and more than 400 million virtual study guides have been created. -
The Sims Online
Worked closely with cross-functional partners on the ground-breaking casual MMO, The Sims Online. This game was featured on the cover of Newsweek magazine and was based on The Sims franchise, which is a top 10 video game franchise of all time and has generated over $5 billion in revenue.
Collaborated with creative team to help design new features and content.
The Sims Online was the recipient of multiple industry awards including “Best Online Game of the Year”.
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Diner Dash
Instrumental in growing Diner Dash into a $40+ million franchise with over 1 billion downloads to date, making it one of the most popular and recognizable casual gaming franchises of all time.
Lead Designer of the hit franchise-extending Diner Dash: Flo on the Go. The Academy of Interactive Arts & Sciences nominated Flo on the Go for "Downloadable Game of the Year" at the 10th Annual Interactive Achievement Awards.
Shipped the ground-breaking Diner Dash: Hometown Hero online experience, which was one of the first F2P and downloadable content games in North America and helped PlayFirst to secure $16.5MM of Series C funding. -
Kinjo
Strategic guidance and gamified learning design for this edtech company that is changing the way we approach education and screen time by leveraging the power of kid-favorite platforms such as Roblox to help kids learn and grow through fun and engaging content. Kinjo has raised $6.5M in a seed round.
Helped build a system to assess 600+ top Roblox games and co-designed an incentive-based reward system and a 21st-century skills rubric that continues to substantially increase DAU and decrease cost-of-user-acquisition month-to-month.
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Tiger Woods PGA Tour Golf
Shipped the successful EA Sports franchise product Tiger Woods PGA Tour 2001. This popular franchise sold more than $771M of games.
Design and pre-production for next-generation EA Sports golf products.
Launched and obtained licensor approvals for a new Pebble Beach Golf Links course disc for PGA Tour Golf.
Coordinated two successful live PGA Tour golf events for the ground-breaking Play With The Pros online golf system.
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WePlant
Concept and creative IP vision including character, world and narrative design for an unannounced casual mobile game in the climate change market.
WePlant helps players make real-world changes like planting trees and rehabilitating wildlife refuges while they play a fun and compelling Match-3 casual game. -
Digital Media Academy
Instrumental in running two successful live in-person Global Innovation Race learning sessions for 70+ students and teachers from around the world, nurturing the next generation of innovators and change-makers.
Spearheaded concept development of the Global Youth Innovation Forum, an ambitious online program aimed at empowering students worldwide to collaborate on sustainability and global issues. -
Grockit
Gamified the offerings of Grockit, a social learning company that captured 25% of the GMAT prep audience in India before being acquired by Kaplan.
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Natural Motion
Co-designed an unannounced title from Natural Motion leading to their acquisition by Zynga for $900M.
Defined core audience and high-level design goals and designed core game mechanics. -
Playdom
Core design work on several social games for Playdom before their acquisition by Disney for $563M.
My design work on Tiki Resort directly drove DAU increases of 1M to 4M in four weeks.
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Digital Chocolate
Designed and prototyped several innovative social and mobile games and helped define creative vision of studio during its rapid expansion, leading to $13MM of Series B funding.
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Electronic Arts
Shipped multiple successful franchise products, including Jane’s USAF, which was runner-up or finalist for multiple "Simulation of the Year" awards.
Campaign and Mission Designer for World War 2 Fighters, which was:
Featured on the cover of Computer Games World magazine.
Runner-up for several Simulation of the Year awards.
“True engagement isn’t about adding game elements - it’s about understanding how to create experiences that align with users’ intrinsic motivations.”